When it comes to gaining new customers and converting sales, there are several features and signals that a website can include make potential buyers more comfortable with purchasing from a website or brand they may not be familiar with or have never purchased from before. From upfront company and return policies to a social media
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Many retailers and websites have mobile-optimized sites, desktop sites and redirects to pages designed for a certain device or screen size. But more recently the concept of responsive design, determining the device and screen resolution that is being used to access a site and optimizing the layout and navigation accordingly, has been growing as a
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In today’s online environment with breaches, hacks, data compromises, credit card theft and fraud, conveying to a site visitor that your website is safe and secure is important for building trust, closing sales and making new customers. An effective way of accomplishing this is through third party verification with a security or trust seal, and
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A recent survey and report from Adobe found that a significant number of business do not have a mobile app or mobile-optimized site while 57 percent of companies reported average conversion rates of less than 1 percent for mobile users. Read More
Today’s online merchants are able to expand eCommerce sales to new markets and regions easier than ever before as there are many businesses and services that enable merchants to reach customers in these markets as well as fulfill orders and reduce the complexities associated with international shipping. Read More
There are many things to consider when expanding sales to a new region, but a simple fact that is often overlooked is the differences in address formats and shipping procedures when sending goods to customers in another country. Understanding these differences ahead of time not only helps in ensuring proper and timely shipment, it also
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For the past few months eBay has been testing a new service with an international logistics provider that would make it easier for auction sellers to be able to offer international shipping and increase cross-border sales. Read More
Each year online retailers thoroughly prepare for the increased traffic and sales that occur during the holiday season and plan special promotions for the biggest shopping days such as Black Friday and Cyber Monday. While the fourth quarter is the most crucial for retailers in the United States there are several other holidays and peak
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A recent study utilizing a sample of eCommerce transactions since 2007 found that consumers were willing to spend almost twice as much more per item purchased when shopping online in 2011. Read More.
Now more than ever, merchants need to focus on how they can keep customers coming back to their website. Focusing on increasing repeat business will increase efficiency and create long lasting relationships with brand loyal consumers. Here’s 7 ideas to help increase sales conversion through getting consumers to return to your website. Read More
