Home Archive for category "Sales Conversion"
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Cyber Monday and Black Friday Reach Record Highs Totaling More Than $14 Billion in Online Sales

Cyber Monday 2018 was the largest online shopping day recorded in the U.S. with $7.9 billion in sales volume, according to Adobe Analytics. Online sales on Black Friday grew 24 percent from 2017 to $6.2 billion this year as mobile shopping and pick-up in-store saw the largest growth. While Cyber Monday online spending increased about

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Consumers More Concerned with Fraud than Overspending During Holiday Season

A recent survey from CaptialOne found that 26 percent of consumers believe Cyber Monday is the riskiest day of the year to shop online while 85 percent of US consumers believe the risk of identity fraud is elevated during the holidays. Financial fraud was the top concern amongst Americans, surpassing consumers who were most concerned

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Alibaba’s Singles Day Sales Exceed US Online Sales from Thanksgiving Through Cyber Monday

Alibaba, China’s largest online company, reported gross merchandise value (GMV) of $30.8 billing on Singles Day or 11/11. This metric, which represents the dollar value of goods sold by third parties over Alibaba’s platform, is up 22 percent from last year. Singles Day is the largest online shopping day in China, far exceeding the value

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Measuring False Positives is Not an Exact Science but Using Multiple Metrics can Provide a Better Understanding

When a legitimate customer has their order declined because of fraud concerns they may purchase from a competitor and may never return to the merchant who turned them away. This is not only painful in terms of losing the sale and potentially the lifetime value of that customer, but this makes measuring false positives difficult.

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Nearly 90 Percent of U.S. eCommerce Sales are Domestic, Here are Several Reasons Why

A recent study from PPRO and Edgar, Dunn & Co. found that while about 40 percent of online sales in European countries are made to customers abroad, just 11 percent of U.S. eCommerce sales are purchases made from foreign countries. This lopsided figure underscores the difficulty of facilitating cross-border transactions, but there are many factors

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Reports Show Merchants Struggle to Balance Fraud Prevention and Sales Conversion

Card Not Present channel Merchants cite order rejection rates of nearly 3 percent for domestic transactions and nearly 7 percent for international orders. Meanwhile more than half of merchants depend on AVS and CVV checks, considering them to be effective fraud tools. While most merchants measure fraud rates and order rejection rates, far fewer take

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Amazon Increased Conversion Additional 36% After Fixing Early Issues on Prime Day

According to marketing analytics data from Jumpshot, when Amazon’s Prime Day kicked-off on Monday July 16 their daily sales conversion rate was just 4.5 percent higher than the previous Monday. On Tuesday July 17, however, after Amazon resolved many technical issues, the largest online retailer enjoyed a sales conversion rate 40 percent higher than the

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Hyundai Follows Ford and Chevy with Partnerships to Develop In-Car Mobile Payments

Hyundai recently announced they are developing a mobile wallet while also partnering with a restaurant and two major gas stations for accepting payments made from a car’s touchscreen, or what is known as an infotainment system. This approach is similar to Ford, who offers a mobile app with wallet for storing payment cards, while Chevy

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Thanksgiving, Black Friday and Cyber Monday all Set New Record Highs

Desktop and mobile eCommerce sales reached a combined $14.5 billion across Thanksgiving, Black Friday and Cyber Monday, while CNP channel sales on each day increased by at least 17 percent year-over-year. The nearly $6.6 billion in eCommerce sales on Cyber Monday set a new record for the largest online shopping day in North America, as

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Apple to Offer Text P2P Transfer and Stored Balance Account with Apple Pay Cash Card

The new Apple iPhone and operating system are set to launch in September and include new features likely to grow adoption of Apple Pay and contactless mobile payments at the physical point-of-sale. Apple Pay is set to rollout in several more countries by year’s end while the newest operating system (iOS 11) will support Apple

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