Home Archive for category "Sales Conversion"
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Reports Show Merchants Struggle to Balance Fraud Prevention and Sales Conversion

Card Not Present channel Merchants cite order rejection rates of nearly 3 percent for domestic transactions and nearly 7 percent for international orders. Meanwhile more than half of merchants depend on AVS and CVV checks, considering them to be effective fraud tools. While most merchants measure fraud rates and order rejection rates, far fewer take

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Amazon Increased Conversion Additional 36% After Fixing Early Issues on Prime Day

According to marketing analytics data from Jumpshot, when Amazon’s Prime Day kicked-off on Monday July 16 their daily sales conversion rate was just 4.5 percent higher than the previous Monday. On Tuesday July 17, however, after Amazon resolved many technical issues, the largest online retailer enjoyed a sales conversion rate 40 percent higher than the

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Hyundai Follows Ford and Chevy with Partnerships to Develop In-Car Mobile Payments

Hyundai recently announced they are developing a mobile wallet while also partnering with a restaurant and two major gas stations for accepting payments made from a car’s touchscreen, or what is known as an infotainment system. This approach is similar to Ford, who offers a mobile app with wallet for storing payment cards, while Chevy

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Thanksgiving, Black Friday and Cyber Monday all Set New Record Highs

Desktop and mobile eCommerce sales reached a combined $14.5 billion across Thanksgiving, Black Friday and Cyber Monday, while CNP channel sales on each day increased by at least 17 percent year-over-year. The nearly $6.6 billion in eCommerce sales on Cyber Monday set a new record for the largest online shopping day in North America, as

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Apple to Offer Text P2P Transfer and Stored Balance Account with Apple Pay Cash Card

The new Apple iPhone and operating system are set to launch in September and include new features likely to grow adoption of Apple Pay and contactless mobile payments at the physical point-of-sale. Apple Pay is set to rollout in several more countries by year’s end while the newest operating system (iOS 11) will support Apple

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Fitbit Pay Joins an Already Crowded Mobile Payments Arena

Fitbit recently unveiled their first smartwatch, called Fitbit Ionic, which will support NFC contactless payments with their mobile wallet called Fitbit Pay. Fitbit Pay will be compatible with Visa, MasterCard and American Express cards issued by partner banks and is expected to launch with the Fitbit Ionic smartwatch in October.   Fitbit Pay will work

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The Fraud Practice Releases a New Risk Management Technique White Paper Discussing Confidence Indicator Services

“Using Confidence Indicator Services to Enhance Qualification Capabilities in Online Applications” is the latest white paper from The Fraud Practice; released today and available free to download. This white paper defines and discusses Confidence Indicator services in the context of a “digital body language,” which can provide a view and indication of how a consumer

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Amazon Debuts Cash-based Alternative Payment Method

Amazon Cash is the latest payment method and feature supported by Amazon and was designed for the under- and unbanked. Consumers can request a barcode that is linked to their Amazon account, and when checking-out at a partner retail store location the customer can add between $15 and $500, using cash, which will become stored

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Black Friday Sets New U.S. Total Online Sales Record, Surpassed by Cyber Monday Days Later

Consumers continue to shop more online and from their mobile devices on Thanksgiving, Black Friday and Cyber Monday with another record-setting year. Black Friday 2016 turned out to be the third largest desktop eCommerce shopping day of all-time  in the U.S., but Adobe, including mobile commerce, estimated online Black Friday sales to reach $3.34 billion,

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Card Issuer False Positives Represent $118 Billion in Lost Processing Volume

According to a recent study by Javelin Strategy & Research, issuers left $118 billion on the table last year by wrongly declining payment card transactions for suspicion of fraud, known as an ‘insult’ or false positive. Nearly 60 percent of these issuer false positives occurred at the physical point-of-sale and about two-thirds were for transactions

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