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Increasing Consumer Confidence in a Website to Increase Sales

When it comes to gaining new customers and converting sales, there are several features and signals that a website can include make potential buyers more comfortable with purchasing from a website or brand they may not be familiar with or have never purchased from before. From upfront company and return policies to a social media

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Responsive Design can Increase Conversion on Mobile Devices

Many retailers and websites have mobile-optimized sites, desktop sites and redirects to pages designed for a certain device or screen size. But more recently the concept of responsive design, determining the device and screen resolution that is being used to access a site and optimizing the layout and navigation accordingly, has been growing as a

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Establishing Trust Online: Trust and Security Seals Around the World

In today’s online environment with breaches, hacks, data compromises, credit card theft and fraud, conveying to a site visitor that your website is safe and secure is important for building trust, closing sales and making new customers. An effective way of accomplishing this is through third party verification with a security or trust seal, and

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Most Businesses Realize Mobile Conversion Rates Below 1%

A recent survey and report from Adobe found that a significant number of business do not have a mobile app or mobile-optimized site while 57 percent of companies reported average conversion rates of less than 1 percent for mobile users. Read More

 
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