When a legitimate customer has their order declined because of fraud concerns they may purchase from a competitor and may never return to the merchant who turned them away. This is not only painful in terms of losing the sale and potentially the lifetime value of that customer, but this makes measuring false positives difficult.
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A recent study from PPRO and Edgar, Dunn & Co. found that while about 40 percent of online sales in European countries are made to customers abroad, just 11 percent of U.S. eCommerce sales are purchases made from foreign countries. This lopsided figure underscores the difficulty of facilitating cross-border transactions, but there are many factors
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While nearly 30 million Facebook users had their names and basic contact information stolen, about 14 million of these data breach victims also had their birthdate, recent search history and locations compromised. Fraudsters are likely already using this information to help crack security questions on consumer accounts as well as to better target phishing emails
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