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Press Release: Finally an Option to Implement 3-D Secure that Actually Makes Sense

I can’t tell you how many times I have been asked my opinion on the 3-D Secure programs offered by the major card brands. As an independent risk consultancy, our opinion has been pretty consistent over the years; we didn’t see much reason to consider 3-D Secure, outside of limited circumstances, until there was greater consistency in the programs across card brands and, most importantly, there was a better way to address the consumer experience to ensure sales conversion was not adversely impacted. It has been over 10 years since Verified by Visa and MasterCard SecureCode launched, and I am pleased to see that the market conditions look to have finally aligned to change our perception of 3-D Secure as a viable and very useful fraud technique to “re-consider”.

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