Point-of-Sale mobile payments at Starbucks reached $1 billion in 2013. The focus on mobile coupons and loyalty programs with the Starbucks mobile payment app was a major factor in sustaining 5 million weekly transactions across 10 million users at U.S. stores.
With 18,000 stores in over 50 countries Starbucks are indubitably successful. Their recipe for convenience, consistency, and ambiance paired with reliable Wi-Fi connections has become a model for countless other corporations. They might also be paving the road to commonly accepted POS mobile payment systems.