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Mobile Wallet Isis to Change Name, Begin Rebranding Effort

The mobile wallet joint venture Isis founded by AT&T Mobility, T-Mobile USA and Verizon Wireless is in the process of changing their name to avoid confusion and mis-association with a militant group that has garnered much media attention of late, commonly referred to by the acronym ISIS.

Not to be confused with the Islamic State of Iraq and Syria (ISIS) militant group, the U.S. mobile wallet service Isis, backed by three major mobile network operators, is actively working on a new brand and name. Michael Abbott, Isis Mobile CEO, elaborated that even though the association between the mobile joint venture and the terrorist group is coincidental, the mobile wallet company has “no interest in sharing a name with a group whose name has become synonymous with violence.”

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