Home Industry News Visa Replaces V.me with Visa Checkout, Adds New Merchants
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Visa Replaces V.me with Visa Checkout, Adds New Merchants

Visa launched their e-wallet, V.me, in late 2011, but this was discontinued in July, 2014 in favor of Visa’s new, although quite similar service, Visa Checkout. Since launch Visa has signed on notable merchants to accept Visa Checkout and will soon begin a major advertising push to drive consumer adoption.

Visa has discontinued their original e-wallet, V.me, but is still focused on maintaining high use of Visa branded cards in the CNP channel with their new Visa Checkout service. This is coming at a crucial time as increasingly more consumers continue to move from computers to mobile devices for making online purchases.

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