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Mobile Propels Higher U.S. e-Retail Forecasts for Holiday Season and 2014 Calendar Year

Recent forecasts from eMarketer estimate eCommerce retail sales will exceed $305 billion in 2014, a 16 percent increase from last year, as more than $72 billion in eCommerce sales are expected to occur during the holiday season. These e-retail volume forecasts include transactions completed from mobile devices, which are expected to grow by 37 percent from last year and comprise 19 percent of the total eCommerce market by the end of 2014.

Mobile retail sales are expected hit $58 billion in 2014, accounting for 19 percent of total eCommerce retail sales during the year. Forecasts have predicted rapid mobile growth as this $58 billion mobile sales figure is a 37.3 percent increase from the $42.3 billion in U.S. mobile retail sales during 2013. If the forecast holds true, this will propel mobile to represent nearly one-fifth of total eCommerce sales this year, compared to 16 percent in 2013.

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