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Decline in Total Retail Sales Over Thanksgiving Weekend Followed by Largest U.S. Online Shopping Day Ever

In the four days from Thanksgiving to the following Sunday total U.S. retail spending declined, but eCommerce retail enjoyed strong growth over the holiday weekend and an even better Cyber Monday as it became the first time online spending in the United States eclipsed $2 billion in a single day.

Preliminary estimates following the largest five-day shopping period in the United States have a mix of good and bad news for retailers. According to estimates from the National Retail Federation (NRF), total spending in the U.S. over the Thanksgiving holiday weekend (Thursday to Sunday) fell 11 percent from 2013, but it could’ve been much worse if not for the continued growth of online sales. According to estimates from ComScore, eCommerce retail spending from PCs during the five-day period from Thanksgiving to Cyber Monday reached $6.56 billion, a 24 percent increase from 2013.

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