Home Industry News Conversion Rates 3 Times Higher on Desktops Compared to Smartphones on Black Friday
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Conversion Rates 3 Times Higher on Desktops Compared to Smartphones on Black Friday

A recent IBM Digital Analytics Benchmark report provides a plethora of great statistics about online and mobile traffic as well as shopping on Black Friday and Thanksgiving. While several notable findings emerge, these analytics reinforce trends that have been observed before: consumers are using smartphones to browser but tablets and PCs to buy, and iOS device users tend to shop and spend more from their mobile devices than Android users.

There is no denying that mobile commerce is continuing grow and represent a higher portion of total eCommerce sales in the United States, but the PC is still entrenched as the leading online sales vehicle. In IBM’s U.S. Retail Black Friday Report 2014 it is shown that mobile online traffic actually exceeded PC traffic on Thanksgiving and was about 50/50 on Black Friday, but more sales were closed on a computer than a mobile device.

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