Home Sales Conversion Using Social Media to Drive More Sales

Using Social Media to Drive More Sales

Most eCommerce merchants have a social media presence these days, but not all are using it to their full potential. The Fraud Practice explores metrics around the use of Facebook and Pinterest to drive more sales along with a case study of a retailer increasing sales and revenue via Instagram.

Social media helps businesses grow their brand and presence in the marketplace, but measuring direct impact on sales can be more difficult.

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