On the last day of March Amazon launched their newest feature, the Dash Button. The tiny piece of hardware, about the size of a thumb drive, connects to Wi-Fi and allows consumers to reorder products through Amazon by simply pressing a button. Each Dash Button is brand specific and 18 partners were on board at launch.
One of the primary goals with payment methods and technology is to make payments as frictionless as possible. Consumers tend to spend more with payment cards than they do when handling physical cash; Amazon and their Dash Button partners hope that making a transaction as easy as pushing a button will lead to more sales as well.