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Two More Social Sites Add Buy Buttons to their Platform

Social sharing sites Pinterest and Instagram each announced new features to reduce friction and convert more users into customers by adding buy buttons and other calls-to-action directly within advertisements or posted content on their respective mobile apps. Rather than follow links to start checkout directly on a merchant’s site, users will be able to make and complete purchases or signup for services without leaving the Pinterest or Instagram mobile apps.

Instagram and Pinterest are popular apps and websites that millions of users enjoy for sharing and browsing photos and interesting products or websites, and many businesses leverage these platforms to build their brand and awareness of products or services they offer. While these have been great sources for merchants to get users onto their websites, now they will also be able to leverage ways to allow Pinterest and Instagram users to complete purchases more easily.

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