On July 14th, about nine months after its release in the United States, Apple Pay became available in a second market, the United Kingdom. At the time of launch about 70 percent of all UK-issued credit and debit cards could be used with Apple Pay, and with a higher penetration rate of NFC payment terminals in the UK, Apple Pay adoption could soon surpass that in the United States, despite the US’ head start.
Consumers in the UK who want to use Apple Pay should have plenty of opportunities to do so. With a higher adoption of contactless payments and NFC enabled payment terminals, more than 250,000 merchant locations were equipped and ready to accept Apple Pay once it went live in the United Kingdom. In addition to several major fast food, drugstore and supermarket chains, consumers will be able to use Apple Pay for public transit in London as subway, bus and rail network fares can be purchased with the NFC mobile payment service.