According to estimates from comScore, U.S. consumers spent over $7.2 billion online from PCs during the five day period from Thanksgiving to Cyber Monday, up 10 percent from $6.5 billion last year. As more consumers chose to shop online retail sales at the point-of-sale declined on Thanksgiving and Black Friday for the second consecutive year. According to estimates from ShopperTrack, brick-and-mortar sales totaled $1.8 billion on Thanksgiving and $10.4 billion on Black Friday, each down about 10 percent from 2014.
Meanwhile desktop eCommerce retail spending on Black Friday grew nearly 10 percent this year to $1.66 billion up from $1.51 billion in 2014, according to comScore data. Although ShopperTrak reports that brick-and-mortar retail volume fell 10 percent on Black Friday, it still totaled $11.6 billion for the day, which is about 7 times the desktop eCommerce spending. While the bulk of Black Friday sales still occur at physical retail stores the share of total Black Friday sales occurring online continues to grow as online spending trends upward and in-store spending hits another year of decline. Nearly 16 percent of Black Friday sales occurred online this year, compared to 14 percent last year, 11 percent in 2013 and below 9 percent every year prior.