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Mobile Driving More Sales So Far this Holiday Season

Consumers made more than $2 billion worth of purchases in the mobile eCommerce channel between Thanksgiving, Black Friday and Cyber Monday. Adobe reports that mobile devices accounted for nearly half of online shopping visits while comScore estimates that mobile eCommerce spending increased 53 percent from last year on Cyber Monday.

If the consumer shopping trends observed from Thanksgiving through Cyber Monday continue, merchants can expect to generate a lot of revenue in the mobile channel this holiday season. According to estimates from Adobe’s Digital Index, mobile shopping visits exceeded desktop site visits on Thanksgiving Day. Consumers continued to favor mobile devices more this year on Black Friday and Cyber Monday as well.

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