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Visa Reports Increase in Use and Acceptance of EMV Following Liability Shift

Visa recently released data and figures regarding EMV usage in the first full month of purchases following the October 1st EMV liability shift, adding that they are “extremely encouraged” with the 42 percent increase in chip-on-chip transaction volume and the 49 percent increase in merchant locations that can accept EMV in just one month’s time. The real test for EMV, however, will be whether its use continues to increase during the peak times of the holiday season when stores are busy and merchants want to keep lines moving.

In late November Visa announced several promising facts and figures regarding the growth in use and acceptance of EMV cards in the United States. The card association reported that there are now 180.6 million Visa EMV cards in the U.S., 57 percent of which are credit cards. This represents about 25 percent of the 720 million Visa payment cards in circulation in the United States, up from 18 percent in July.

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