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EMVCo’s 3DS 2.0 Specification Coming at a Critical Time

Merchant and cardholder use of Consumer Authentication programs like Verified by Visa and MasterCard SecureCode increased following the rollout of EMV in multiple countries and regions, but whether or not this happens in the U.S. may be contingent on the evolution of these programs and the impending 3DS 2.0 Specification. The enhanced specification, expected to be released sometime this year, seeks to reduce friction and eliminate the early adoption issues that affected 3DS 1.0 by making use of richer data and a risk-based approach to reduce the need for authentication prompts, while utilizing more streamlined and dynamic forms of authentication when it is required.

EMVCo, the joint venture overseen by the six major card associations American Express, Discover, JCB, MasterCard, UnionPay and Visa, immediately began working with industry stakeholders and collecting industry feedback to develop the new protocol with plans to have the EMV 3DS 2.0 Specification ready for deployment in 2016. The new specification operated by EMVCo will function separately and in parallel with version 1.0, which Visa will maintain sole ownership of but begin to phase out as 3DS 2.0 matures.

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