Home Merger & Acquisitions Amazon Acquires Indian eCommerce Payment Platform Emvantage
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Amazon Acquires Indian eCommerce Payment Platform Emvantage

Amazon announced in February they would be acquiring Emvantage, an online payment gateway that processes alternative and card-based payments in India, for an undisclosed sum. The privately held startup offers a platform and technology that Amazon will leverage to develop and build out their Indian eCommerce site and payment platform.

The acquisition of Emvantage benefits Amazon by providing local payment methods and expertise in a market that has lower credit and debit card penetration and more preference towards cash-funded and alternative payment methods.

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