MasterCard showcased their new Identity Check product at the Mobile World Congress in late February, announcing that after successful trials they will be rolling it out this summer in North America and across much of Europe. Identity Check is an application consumers will be able to download onto their mobile devices, tablets and PCs that will facilitate biometric verification to validate eCommerce and mCommerce transactions. It supports fingerprint reading and/or facial recognition depending on the end user’s device, although most of the publicity has been around the ‘selfie’ authentication feature.
