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Mobile Wallets are Moving to the Web Browser with Implications for eCommerce and mCommerce

Both Apple Pay and Android Pay are bringing their mobile wallets to the web browser, adding both security and convenience to mCommerce and even computer-based eCommerce transactions. Consumers will be able to use Apple Pay within the Safari web browser this year, while Google recently released their PaymentRequest API for initiating payments completed via Android Pay in the Chrome web browser.

Apple Pay continues to grow by 1 million users per month as an in-store and in-app mobile wallet payment method, and soon supporting mobile and eCommerce web browser payments will expand its applicability to many more merchants and transactions.  Apple officially announced and previewed a “Pay with Apple Pay” feature in the Safari web browser at their Worldwide Developers Conference (WWDC) in June.

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