Announcements from three of the major card associations in June describe different approaches for reducing merchant liability and losses with counterfeit card fraud through April 2018 as the U.S. transitions to EMV. Visa estimates their changes will lead to 40 percent fewer chargebacks and 15 percent fewer dollars being charged back to merchants related to counterfeit card fraud.
All of the card associations have recently announced measures to speed up and ease the transition to EMV or Chip cards. This includes “Quick Chip” programs from Discover and American Express to not require consumers keep their cards in the readers for an extended period of time, as well as accelerated and streamlined implementation procedures for merchants and acquirers to certify with Visa and MasterCard. Additionally, to ease the burden of fraud losses from merchants during this transition, some of the card associations are changing chargeback liability rules, at least temporarily.