Consumers continue to shop more online and from their mobile devices on Thanksgiving, Black Friday and Cyber Monday with another record-setting year. Black Friday 2016 turned out to be the third largest desktop eCommerce shopping day of all-time in the U.S., but Adobe, including mobile commerce, estimated online Black Friday sales to reach $3.34 billion, surpassing even Cyber Monday from last year. Black Friday became the largest online shopping day in the U.S. including desktop, smartphone and tablet transactions, but this status was short-lived and soon surpassed by this Cyber Monday, when consumers spent $3.39 billion online across all devices.
According to comScore, from November 1st to Black Friday consumers spent over $24.5 billion online from PCs, a 12 percent increase from the corresponding time frame last year. Much of this increase in desktop eCommerce spending occurred on Thanksgiving and Black Friday, when eCommerce volume increased 17 and 19 percent, respectively, from 2015 levels. This included $1.29 billion in desktop eCommerce sales on Thanksgiving and nearly $2 billion spent on Black Friday. Adobe, which included mobile and tablet sales in addition to desktop eComerce, estimated total Black Friday online sales at $3.34 billion, a 22 percent increase from 2015. This marked the largest online shopping day in the U.S. of all-time, records that had previously been surpassed each Cyber Monday.