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Google and Walmart’s New Partnership Will Help Both Battle eCommerce Behemoth Amazon

Google and Walmart announced a partnership that will bring hundreds of thousands of items sold by Walmart onto the Google Express online shopping service so they can also be purchased by voice request using Google Home, much how Amazon Prime members can order with voice commands to Alexa on Amazon’s Echo or Dot.

Walmart will also be integrated with the Google Express Easy Reorder features, which are similar to how Amazon offers the option to Subscribe & Save on many items. For Walmart, this partnership helps them compete with Amazon in the battle for eCommerce retail market share. For Google this partnership is about competing with Amazon both with eCommerce and in the battle for the home.

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