Alibaba shattered previous sales records on Single’s Day in China, the largest global online shopping day of the year, reaching $25.3 billion in purchase volume across their Taobao and TMall platforms on November 11, 2017. Alibaba’s sales on this one day exceed the total volume of online sales in the United States from Thanksgiving through Cyber Monday, underscoring the size and significance of the Chinese eCommerce market.
Alibaba enjoyed $17.8 billion GMV on Single’s Day in 2016, previously the largest online shopping day of all time. On Single’s Day 2017, sales across Alibaba’s platforms increased by nearly 40 percent to $25.3 billion. Alibaba also reported that 90 percent of the gross merchandise volume came from mobile transactions.