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Putting the Use of Apple Pay and Mobile Payments in Perspective

Although the number of Apple Pay users worldwide more than doubled in 2017, this represents just 16 percent of iPhone owners that have activated Apple Pay, leaving opportunity for rivals like Samsung Pay and Alphabet, who is re-branding Android Pay to Google Pay, to catch up.

Apple is the leader when it comes to NFC mobile wallets today but overall usage of these mobile payment methods is still far from mainstream adoption. Although relatively new (Apple Pay launched in October 2014) and continuing to grow rapidly, increasing to 127 million Apple Pay users from 62 million in 2016, use of Apple Pay or any mobile wallet at the physical point-of-sale still pales in comparison to the use of credit cards. Estimates of Apple Pay users come from private equity firm Loup Ventures’ annual analysis of Apple Pay adoption.

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