While nearly 30 million Facebook users had their names and basic contact information stolen, about 14 million of these data breach victims also had their birthdate, recent search history and locations compromised. Fraudsters are likely already using this information to help crack security questions on consumer accounts as well as to better target phishing emails and other scams attacking these recent breach victims.
We may be suffering from “data breach desensitivity” but the recent Facebook data breach is meaningful. Many of the victims can expect to receive phishing emails and even direct phone calls purporting to be from their card issuing bank or financial institution.