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Alibaba’s Singles Day Sales Exceed US Online Sales from Thanksgiving Through Cyber Monday

Alibaba, China’s largest online company, reported gross merchandise value (GMV) of $30.8 billing on Singles Day or 11/11. This metric, which represents the dollar value of goods sold by third parties over Alibaba’s platform, is up 22 percent from last year. Singles Day is the largest online shopping day in China, far exceeding the value of US online sales on Cyber Monday which reached a record $7.9 billion in 2018.

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