Cyber Monday 2018 was the largest online shopping day recorded in the U.S. with $7.9 billion in sales volume, according to Adobe Analytics. Online sales on Black Friday grew 24 percent from 2017 to $6.2 billion this year as mobile shopping and pick-up in-store saw the largest growth.
While Cyber Monday online spending increased about 20 percent year-over-year, mobile payment transactions represented $2.2 billion of the $7.9 billion sales total for the day. Mobile spending was up nearly 56 percent from Cyber Monday 2017. Adobe additionally estimates that online sales on Thanksgiving Day reached $3.7 billion, an increase of 29 percent from 2017.