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Winners and Losers in the Largest US Online Holiday Shopping Season Yet

Mobile and eCommerce shopping hit new highs this holiday season as Cyber Monday yet again beat its own record as the largest online shopping day in the U.S. with over $9.4 billion in eCommerce retail sales. This followed a record day for Black Friday which reached $7.4 billion in online sales while U.S. eCommerce volume on each day grew by nearly 20 percent year-over-year. One channel’s gain is another’s loss, however, as total holiday sales had a much more modest 3.4 percent growth. Department stores saw total holiday retail sales fall nearly two percent, despite growth of 7 percent in online sales. The biggest winner was mobile holiday sales, which increased 55 percent on CyberMonday year-over-year.

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