Home Industry News Equifax Acquires Kount for $650M Becoming Third Credit Bureau to Acquire a Device ID Provider
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Equifax Acquires Kount for $650M Becoming Third Credit Bureau to Acquire a Device ID Provider

Equifax finalized a deal to purchase Kount for $650 million, following suit after TransUnion acquired iovation in 2018 and Experian acquired 41st Parameter in 2013. Kount will maintain their headquarters in Boise, Idaho, as it becomes a part of Equifax’s United States Information Solutions (USIS) company. The deal is expected to close in the first quarter.

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