Thanksgiving, Black Friday and Cyber Monday all Set New Record Highs
Desktop and mobile eCommerce sales reached a combined $14.5 billion across Thanksgiving, Black Friday and Cyber Monday, while CNP channel sales on each day increased by at least 17 percent year-over-year. The nearly $6.6 billion in eCommerce sales on Cyber Monday set a new record for the largest online shopping day in North America, as Cyber Monday marked the fifth consecutive day with over $1 billion in online sales.
Online and mobile eCommerce sales on Thanksgiving Day increased more than 18 percent to $2.87 billion this year. Digital commerce sales exceeded $5 billion on Black Friday and reached $6.59 billion on Cyber Monday, each increases of about 17 percent from last year. This is according to data from Adobe, with figures extrapolated from their analytics data including 80 percent of online transactions at the 100 largest online retailers. Adobe additionally estimates over $5 billion in CNP channel sales over Thanksgiving weekend, the Saturday and Sunday between Black Friday and Cyber Monday. In total, this represents over $19.6 billion in online and mobile eCommerce sales from Thanksgiving through Cyber Monday.
Mobile traffic and revenue continued to grow on these major holiday shopping days as well. Adobe Analytics data showed that nearly 40 percent of website visits where from a smartphone with an additional 7.6 percent of visitors coming from tablets on Cyber Monday. Smartphones represented 24.1 percent of revenue on Cyber Monday while tablets comprised 9 percent. The $1.59 billion spent from smartphones on Cyber Monday is 39 percent increase from 2016.
While mobile eCommerce continues to take-off, desktop eCommerce isn’t slowing down either. According to data from comScore, U.S. retail eCommerce spending reached $1.57 billion on Thanksgiving, a 22 percent year-over-year increase, and $2.36 billion on Black Friday, an increase of 20 percent from 2016. Considering Adobe’s CNP channel estimates and comScore’s desktop retail sales estimates, nearly 55 percent of the online sales volume on Thanksgiving and 47 percent of the online sales volume on Black Friday came from desktop eCommerce.
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