B2B Merchants Struggle to Adapt to Regulatory Change
B2B merchants are presented with many hurdles as they are forced into new regulations. B2B firms are rushing to incorporate SCA procedures just like B2C e-commerce firms, but B2B transactions face more complex issues.
B2B merchants feel as though they have not had enough time to catch up and grasp the transition of the SCA even with the push to early 2021. One of the main factors that make B2B transactions more complex to transition into SCA protocols start with the complexity of flexible payment programs.
The confusion lies within the way most B2B transactions are conducted. Most B2B transactions consist of securing payment details over phone, post or email when the buyer places an order, but only processing the transaction once orders are fulfilled. Considering the need to forecast demand for goods and maintain stock availability, it is almost impossible to manage these order and payment models under SCA guidelines. This leaves businesses wondering where in this complicated process should the SCA procedures take place. Not only is it difficult to clearly define transactions, but the information is also being entered by the supplier into their back-office or web-hosted payment system, making it more difficult to track.
Although it would be ideal for the B2B industry to make changes to their payment processes and systems to develop consistency, change across-the-board is near impossible. As many issuers from different schemes have different rules for regulation, it would ultimately be very cost draining and complex to develop a strategy to have all on the same page. B2B firms are also primarily supporting bank account based payments, meaning it is not as simple as relying on 3-D Secure 2.0.
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