Now more than ever, merchants need to focus on how they can keep customers coming back to their website. Focusing on increasing repeat business will increase efficiency and create long lasting relationships with brand loyal consumers. Here’s 7 ideas to help increase sales conversion through getting consumers to return to your website.
A recent study finds that more than half of second-hand mobile phones contain personally identifiable information of the previous owner.
David Montague discusses eCommerce payments and risk trends while interviewed by the Merchant Risk Council for their Industry Insights publication.
Don’t miss the Merchant Risk Council’s 2011 e-Commerce Payments and Risk Conference where David Montague will be presenting a session. The conference takes places March 22-24, 2011 at the Wynn in Las Vegas, Nevada.
An increase in credit card ownership in the United States signals consumers are ready to start spending once again. Increasing consumer familiarity and preference towards online shopping is another reason experts expect eCommerce to continue to expand, and at strong growth rates, over the next five years.
How can Search Engine Optimization research aid in fraud prevention? Fraudsters target fence-able goods, ones they can easily turn around and resell. With the same tactics used for SEO it is easy to see what products are most desired, which are the items fraudsters will go after for easy resale.
During a recession acquirers are more inclined to see a merchant’s increase in sales as a risk. Legitimate merchants showing too much growth over a short period of time can be deemed high risk and the acquirer may decide to implement or increase reserves. But merchants who find themselves in this scenario can take steps to avoid credit controls.
There have been a number of recent articles outlining how the economic downturn will result in increased fraud, which I believe have inaccurately portrayed the real fraud risks in an economic recession. While many make the case the fraud will increase during times of economic uncertainty, we are also seeing companies paying closer attention the books and taking measures to limit losses while sales and margins continue to erode.
New legislation may provide fraudsters with legal loopholes. The Credit Card Accountability, Responsibility, and Disclosure (CARD) Act includes regulation that prohibits providing information about newly opened accounts before they are activated by customers, which could create an increase in fraudulent credit card applications.