Home Posts tagged "cart abandonment"
formats

Amazon Increased Conversion Additional 36% After Fixing Early Issues on Prime Day

According to marketing analytics data from Jumpshot, when Amazon’s Prime Day kicked-off on Monday July 16 their daily sales conversion rate was just 4.5 percent higher than the previous Monday. On Tuesday July 17, however, after Amazon resolved many technical issues, the largest online retailer enjoyed a sales conversion rate 40 percent higher than the

(More)…

 
Comments Off on Amazon Increased Conversion Additional 36% After Fixing Early Issues on Prime Day.
formats

Measuring consumers’ patience with identity checks

A study performed on UK customers by Experian found that consumers on average will abandon transactions when identity checks take 7 minutes or longer to complete, although there is variation across verticals. This underscores the importance of organizations being able to present and perform these checks within an acceptable time frame or standard for their

(More)…

 
formats

Customer Concerns Leading to Cart Abandonment

Shopping cart abandonment is a major concern and performance indicator metric for all eCommerce merchants, and a recent study and infographic posted by ConversionVoodoo found several issues affecting sales conversion and cart abandonment including costly shipping, complicated checkout processes and distrust in a merchant or website. Read More

 
© The Fraud Practice LLC 2012