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Facebooks Leads the Way, But Many Social Media Platforms DriveTraffic and Sales

The top 500 online retailers in terms of site traffic from social media earned $3.3 billion in revenue from social shopping in 2014 while a popular eCommerce platform shows that many of its small and medium merchant clients are increasing site visits and volume through multiple social media apps and sites as well. If you

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Get Ready for Facebook’s Foray into Payments

Facebook announced new features to their Messenger service in March allowing users to make P2P payments, but didn’t stop there. They have since announced plans to enable consumers and merchants to communicate via Facebook about purchases, known as Business on Messenger, and have started testing “Buy” buttons directly within advertisements that appear on a user’s

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Using Social Media to Drive More Sales

Most eCommerce merchants have a social media presence these days, but not all are using it to their full potential. The Fraud Practice explores metrics around the use of Facebook and Pinterest to drive more sales along with a case study of a retailer increasing sales and revenue via Instagram. Social media helps businesses grow

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Major Facebook permissions bug found by producers of privacy app

Newly discovered Facebook bug allows apps to block users from their account while giving hackers access to contact lists, phone numbers, and other private information. When bug-testing a new Facebook app, a group of programmers recently found that with the right coding, an app could block users from accessing their own account while giving a

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Mobile Apps Rollout “Autofill with Facebook” for Easier Payments

In a partnership with multiple payment providers Facebook is supporting the capability for consumers to conveniently auto populate billing and shipping information for online purchases made with select mobile apps. Depending on the success, this feature could roll out to more apps or even web eCommerce as an easier way for consumers to submit payment

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Increasing Consumer Confidence in a Website to Increase Sales

When it comes to gaining new customers and converting sales, there are several features and signals that a website can include make potential buyers more comfortable with purchasing from a website or brand they may not be familiar with or have never purchased from before. From upfront company and return policies to a social media

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Global Growth Expected in Mobile Commerce and Mobile Fraud

A recent survey finds that many consumers want more opportunities to use mobile wallets in-store while online mobile commerce transactions continue to grow as well. Meanwhile several industry and investment analysts are predicting strong years for companies well positioned in the mobile payments market, along with large growth for mobile payments in general. Read More

 
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Spammers Scrape Facebook Friends for Targeted Phishing Attacks

Facebook recently announced that they uncovered an incident where fraudsters used compromised email addresses to scrape lists of Facebook friends due to a misconfiguration on their site. The fraudsters would then target phishing emails to the owners of the email addresses purporting to be from a Facebook friend. Read More  

 
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