The top 500 online retailers in terms of site traffic from social media earned $3.3 billion in revenue from social shopping in 2014 while a popular eCommerce platform shows that many of its small and medium merchant clients are increasing site visits and volume through multiple social media apps and sites as well. If you
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Facebook announced new features to their Messenger service in March allowing users to make P2P payments, but didn’t stop there. They have since announced plans to enable consumers and merchants to communicate via Facebook about purchases, known as Business on Messenger, and have started testing “Buy” buttons directly within advertisements that appear on a user’s
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Most eCommerce merchants have a social media presence these days, but not all are using it to their full potential. The Fraud Practice explores metrics around the use of Facebook and Pinterest to drive more sales along with a case study of a retailer increasing sales and revenue via Instagram. Social media helps businesses grow
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Newly discovered Facebook bug allows apps to block users from their account while giving hackers access to contact lists, phone numbers, and other private information. When bug-testing a new Facebook app, a group of programmers recently found that with the right coding, an app could block users from accessing their own account while giving a
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Adobe suffered a data breach in early October compromising the account information of as many as 150 million Adobe accounts. Although the passwords were hashed, email addresses and password hints were not, and with the data posted in fraudster forums many other online organizations may see the effects of this breach. Several companies, including Facebook,
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In a partnership with multiple payment providers Facebook is supporting the capability for consumers to conveniently auto populate billing and shipping information for online purchases made with select mobile apps. Depending on the success, this feature could roll out to more apps or even web eCommerce as an easier way for consumers to submit payment
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When it comes to gaining new customers and converting sales, there are several features and signals that a website can include make potential buyers more comfortable with purchasing from a website or brand they may not be familiar with or have never purchased from before. From upfront company and return policies to a social media
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While many social media users have become more aware of privacy issues and have made their profiles private, a recent academic study has found that what people ‘Like’ on Facebook can tell a lot about them. Unlike profile information, Facebook ‘Likes’ are less likely to be made private and are then publicly visible to everyone.
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A recent survey finds that many consumers want more opportunities to use mobile wallets in-store while online mobile commerce transactions continue to grow as well. Meanwhile several industry and investment analysts are predicting strong years for companies well positioned in the mobile payments market, along with large growth for mobile payments in general. Read More
Facebook recently announced that they uncovered an incident where fraudsters used compromised email addresses to scrape lists of Facebook friends due to a misconfiguration on their site. The fraudsters would then target phishing emails to the owners of the email addresses purporting to be from a Facebook friend. Read More
