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Black Friday and Cyber Monday Online Sales Set Records but Fall Short of High Expectations

Cyber Monday once again set the record for the largest online shopping day in the United States as consumers spent more than $10.8 billion online. Black Friday online sales also topped last year’s with $9.03 billion in online sales, but neither day lived up to the elevated expectations for online holiday spending during the pandemic.

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Black Friday Sets New U.S. Total Online Sales Record, Surpassed by Cyber Monday Days Later

Consumers continue to shop more online and from their mobile devices on Thanksgiving, Black Friday and Cyber Monday with another record-setting year. Black Friday 2016 turned out to be the third largest desktop eCommerce shopping day of all-time  in the U.S., but Adobe, including mobile commerce, estimated online Black Friday sales to reach $3.34 billion,

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