Home Posts tagged "sales conversion"
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Card Issuer False Positives Represent $118 Billion in Lost Processing Volume

According to a recent study by Javelin Strategy & Research, issuers left $118 billion on the table last year by wrongly declining payment card transactions for suspicion of fraud, known as an ‘insult’ or false positive. Nearly 60 percent of these issuer false positives occurred at the physical point-of-sale and about two-thirds were for transactions

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Facebooks Leads the Way, But Many Social Media Platforms DriveTraffic and Sales

The top 500 online retailers in terms of site traffic from social media earned $3.3 billion in revenue from social shopping in 2014 while a popular eCommerce platform shows that many of its small and medium merchant clients are increasing site visits and volume through multiple social media apps and sites as well. If you

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Growing Mobile Traffic Underscores Importance of Mobile Friendly Sites and Apps

According to data from comScore, 13 percent of U.S. Internet users that visited retailers online did so only using mobile devices, including both mobile web and mobile apps. Meanwhile nine out of the ten largest online retailers in North America are seeing at least one-third of their digital traffic in the mobile channel, and at

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Two More Social Sites Add Buy Buttons to their Platform

Social sharing sites Pinterest and Instagram each announced new features to reduce friction and convert more users into customers by adding buy buttons and other calls-to-action directly within advertisements or posted content on their respective mobile apps. Rather than follow links to start checkout directly on a merchant’s site, users will be able to make

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Leveraging Identity Document Verification in the Mobile Channel

More and more consumers, as well as fraudsters, are browsing, buying and banking via their mobile devices. While this has benefited consumers with increased convenience it has also created new challenges for merchants, financial institutions and others that want to reach customers in the mobile channel, as they now must also manage new risks. In this feature article

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Pitney Bowes Acquirers Global eCommerce Provider Borderfree

Borderfree, a publicly traded company providing site localization, global logistics services and other solutions for eCommerce merchants that are expanding sales internationally, was acquired by global technology company Pitney Bowes for $395 million in early May. President and CEO of Pitney Bowes, Marc B. Lautenbach, stated that this acquisition “not only makes sense for our

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The Fraud Practice Releases New Free White Paper on the use of Issuer Alerts to Enable Higher Sales Conversion

While most tend to focus on risk management tools and techniques that are applied before or during the point of transaction, our latest free white paper discusses the use of Issuer Alerts as a means of reducing chargebacks post-transaction, creating opportunities for organizations to focus more on sales conversion. Issuer Alerts provide notification of transactions

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Conversion Rates 3 Times Higher on Desktops Compared to Smartphones on Black Friday

A recent IBM Digital Analytics Benchmark report provides a plethora of great statistics about online and mobile traffic as well as shopping on Black Friday and Thanksgiving. While several notable findings emerge, these analytics reinforce trends that have been observed before: consumers are using smartphones to browser but tablets and PCs to buy, and iOS

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Using Social Media to Drive More Sales

Most eCommerce merchants have a social media presence these days, but not all are using it to their full potential. The Fraud Practice explores metrics around the use of Facebook and Pinterest to drive more sales along with a case study of a retailer increasing sales and revenue via Instagram. Social media helps businesses grow

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The Fraud Practice Releases White Paper on Using Identity Document Verification to Increase Sales Conversion

To help companies better understand the methods for ID verification, The Fraud Practice has released the “Effective Methods for Using Identity Document Verification to Increase Sales Conversion” white paper, a free resource for merchants, financial institutions, and other organizations in the CNP space, both on the web and mobile. Being able to trust the person

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