Home Posts tagged "Social Media"
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Millennials Are Group Most Likely to be Victims of Both Telephone and Online Scams

Multiple studies have recently shown that across all age groups it is Millennials who are most likely to fall victim to scams carried out via telephone or SMS, as well as fall prey online while displaying careless habits. These digital natives are the most comfortable with mobile devices and eCommerce, but also the most trusting

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Facebooks Leads the Way, But Many Social Media Platforms DriveTraffic and Sales

The top 500 online retailers in terms of site traffic from social media earned $3.3 billion in revenue from social shopping in 2014 while a popular eCommerce platform shows that many of its small and medium merchant clients are increasing site visits and volume through multiple social media apps and sites as well. If you

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Two More Social Sites Add Buy Buttons to their Platform

Social sharing sites Pinterest and Instagram each announced new features to reduce friction and convert more users into customers by adding buy buttons and other calls-to-action directly within advertisements or posted content on their respective mobile apps. Rather than follow links to start checkout directly on a merchant’s site, users will be able to make

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Get Ready for Facebook’s Foray into Payments

Facebook announced new features to their Messenger service in March allowing users to make P2P payments, but didn’t stop there. They have since announced plans to enable consumers and merchants to communicate via Facebook about purchases, known as Business on Messenger, and have started testing “Buy” buttons directly within advertisements that appear on a user’s

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Using Social Media to Drive More Sales

Most eCommerce merchants have a social media presence these days, but not all are using it to their full potential. The Fraud Practice explores metrics around the use of Facebook and Pinterest to drive more sales along with a case study of a retailer increasing sales and revenue via Instagram. Social media helps businesses grow

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Social media is a gold mine for fraudsters

Visa survey shows 58 percent of consumers are aware of sharing information that could put them at risk. A surprising number of consumers are sharing personally identifiable information via social media platforms to include phone numbers, addresses, mother’s maiden name and even their Social Security Number. It has also been shown that social media users

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