Webinar: Stopping Fraud and Promo Abuse at Account Opening

Traditional forms of fraud and promo abuse often begin before transaction, but assessing risk at account opening requires a particular balance between user experience and risk management.

Organizations tend to focus on direct or “hard” fraud losses, while “soft” fraud like promo abuse are often overlooked. Yet, promo fraud — the fraudulent exploitation of promotional incentives, including referral rewards, beyond their intended use — represents $89B in total U.S. retail revenue loss annually according to a recent PYMNTS’ study.

In this webinar, we will discuss strategies for identifying and mitigating both direct fraud and promo abuse beginning at the account opening stage.

Watch this webinar to learn:

• The difference between soft and hard fraud & their associated costs
• The benefits of  identifying and tracking soft fraud — including promo abuse
• Three key strategies for stopping fraud sooner in the customer journey

About the Speakers:

Meagan Sarratt, Product Marketing at Ekata, a Mastercard company, has over five years experience in digital incentives. At Ekata, she supports products that enable ecommerce companies to develop account opening solutions that stop fraud without adding friction.

Justin McDonald, Sr. Risk Management Consultant at The Fraud Practice, has over 12 years of experience in the eCommerce payments and fraud space serving in Sr. Risk Consultant and Advisor roles with The Fraud Practice. He has led consulting engagements with merchants, payment and risk vendors and private equity firms, performed the data analysis and technical writing for many industry reports, developed and managed professional training and certification programs for fraud and risk professionals, and has spoken at industry events such as the MRC and CNP Expo.