Credit Bureau and fraud prevention services provider TransUnion announced plans to acquire IP geolocation and identity reverse lookup provider Neustar for $3.1 billion in an all cash deal.
Neustar’s is well known provider in the eCommerce fraud space often being utilized by merchants for either or both of their IP geolocation and identity lookup services. Neustar has been in the fraud identity space since their 2011 acquisition of TARGUSinfo.
TransUnion looks to bolster their data with this acquisition, putting more emphasis on protecting against identity fraud and synthetic identities. This focus on identity follows a round of each of the three major credit bureaus acquiring a device identification provider, most recently the Equifax acquisition of Kount in late 2020. Two years prior, TransUnion acquired in iovation, and Experian acquired 41st Paramater in 2013.
TransUnion has made many acquisitions in the eCommerce fraud space. This includes the acquisition of Trustev for $44 million in 2015, in addition to the 2018 acquisition of iovation for an undisclosed amount.
This $3.1 billion acquisition of Neustar will be the credit bureaus largest deal yet, paying up for Neustar’s “distinctive data and digital resolution” capabilities, according to TransUnion CEO Christ Cartwright.
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