Three Reasons ATO Needs to be a Priority This Holiday Season and Three Strategies to Address It
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About This White Paper
This white paper focuses on account takeover to specifically discuss why ATO risk should be top of mind for organizations as they prepare final risk management strategy tune-ups ahead of the eCommerce holiday shopping season, as well as provides considerations and strategies for combating this risk.
Three reasons ATO should be a priority this holiday season: ATO activity, like all fraud, ramps up during the holiday season; ATO represents both a direct fraud loss risk and severe brand risk; and fraudsters already have all the data and credentials they need.
Three strategies for addressing ATO risk: don't rule out using multiple solutions; treat ATO as a dynamic problem that requires a dynamic response; and indirectly benefit from your peers' experience.
Sift is the leader in Digital Trust & Safety, empowering digital disruptors to Fortune 500 companies to unlock new revenue without risk. Sift dynamically prevents fraud and abuse through industry-leading technology and expertise, an unrivaled global data network of 70 billion events per month, and a commitment to long-term customer partnerships.